Supreme Jewelry is committed to upholding the privacy rights of California residents under the California Privacy Rights Act (CPRA). This notice explains your rights and how we handle your personal information.
Last Updated · 13 July 2025This California Privacy Rights Act (CPRA) Notice applies to residents of California, USA, who interact with Supreme Jewelry through our website at supremeluxe.com. The CPRA, which amends and expands the California Consumer Privacy Act (CCPA), grants California residents enhanced rights over their personal information.
This notice supplements our general Privacy Policy. For any questions or to exercise your rights, please contact us at info@supremeluxe.com
1 Scope & Applicability
This CPRA Notice applies to you if you are a California resident and have interacted with Supreme Jewelry through any of the following:
- Browsing or purchasing from supremeluxe.com
- Communicating with our client services team
- Subscribing to marketing communications
- Participating in any promotional activity or program
- Submitting identification documents for KYC compliance
The CPRA applies to for-profit businesses that collect personal information from California residents and meet specific thresholds regarding revenue, data volume, or data sales. Supreme Jewelry is committed to honoring these rights regardless of threshold applicability, as part of our broader commitment to privacy.
2 Categories of Personal Information We Collect
In the past 12 months, Supreme Jewelry may have collected the following categories of personal information from California residents:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | Yes |
| Government Identifiers | Emirates ID, Passport, National ID (KYC purposes) | Yes |
| Commercial Information | Purchase history, transaction records, order details | Yes |
| Financial Information | Payment details (processed via secure third-party gateways) | Yes |
| Internet & Network Activity | Browsing history, clickstream data, cookies, session data | Yes |
| Geolocation Data | Approximate location based on IP address | Yes |
| Communication Data | Emails, chat logs, customer service records | Yes |
| Inferences & Profiles | Preferences, interests, and behavioral profiles for personalization | Yes |
| Sensitive Personal Information | Government-issued ID numbers (for KYC compliance only) | Yes |
Supreme Jewelry does not collect personal information from individuals under the age of 18, and does not knowingly sell or share the personal information of minors.
3 Purposes for Collecting Personal Information
Supreme Jewelry collects and uses personal information for the following business and commercial purposes:
| Purpose | Details |
|---|---|
| Order Processing & Fulfillment | To process, verify, and deliver your purchases securely |
| KYC & Regulatory Compliance | To meet UAE and applicable legal identification requirements |
| Customer Service | To respond to inquiries, complaints, and warranty claims |
| Fraud Prevention | To detect, investigate, and prevent unauthorized transactions |
| Marketing & Personalization | To deliver tailored promotions and product recommendations (with consent) |
| Website Improvement | To analyze usage patterns and enhance digital experience |
| Legal Obligations | To comply with applicable laws and respond to legal requests |
4 Sensitive Personal Information
Under the CPRA, certain categories of information are classified as Sensitive Personal Information (SPI) and receive enhanced protections.
Sensitive Information We May Collect
- Government-issued identification numbers (for KYC compliance only)
- Financial account details (processed exclusively via certified, secure payment gateways)
How We Use Sensitive Information
- Strictly for order verification and regulatory compliance purposes
- Never used for advertising, profiling, or marketing
- Never sold or shared with third-party advertisers
- Stored with the highest level of security and access controls
You have the right to request that Supreme Jewelry limit the use and disclosure of your sensitive personal information to purposes strictly necessary for providing our services.
5 Disclosure & Sharing of Personal Information
In the past 12 months, Supreme Jewelry may have disclosed personal information to the following categories of third parties for legitimate business purposes:
| Recipient | Purpose |
|---|---|
| Payment Processors | To securely process transactions |
| Logistics & Courier Partners | To fulfill and deliver orders |
| IT & Security Providers | To maintain website infrastructure and data security |
| Marketing & Analytics Platforms | To deliver personalized advertising (with consent only) |
| Legal & Regulatory Authorities | To comply with applicable laws and legal proceedings |
Supreme Jewelry does not sell your personal information to third parties. Any sharing with marketing partners occurs only where your explicit consent has been obtained.
6 Your CPRA Privacy Rights
As a California resident, you are entitled to the following rights under the CPRA:
| Right | What It Means |
|---|---|
| Right to Know | Request details about the personal information we collect, use, disclose, and share |
| Right to Access | Obtain a copy of the specific personal information we hold about you |
| Right to Deletion | Request deletion of your personal information, subject to legal exceptions |
| Right to Correction | Request correction of inaccurate personal information we maintain |
| Right to Opt Out of Sale/Sharing | Direct us not to sell or share your personal information with third parties |
| Right to Limit Use of Sensitive Information | Restrict how we use and disclose your sensitive personal information |
| Right to Data Portability | Receive your personal information in a portable, machine-readable format |
| Right to Non-Discrimination | Exercise your rights without receiving discriminatory treatment or reduced service quality |
| Right to Opt Out of Automated Decision-Making | Opt out of profiling used to make significant decisions about you |
Some rights may be subject to exceptions where permitted by law, such as retaining data required for legal compliance, fraud prevention, or active business transactions.
7 Do Not Sell or Share My Personal Information
Under the CPRA, you have the right to opt out of the sale or sharing of your personal information at any time. Supreme Jewelry does not sell your personal data. However, certain advertising and analytics technologies may constitute "sharing" under the CPRA's broad definition.
To Exercise Your Right to Opt Out
- Email us at info@supremeluxe.com with the subject line: "CPRA — Do Not Sell or Share"
- Manage cookie and tracking preferences through your browser settings
- Use the Global Privacy Control (GPC) signal in your browser, which we honor automatically
We will process your opt-out request within 15 business days of receipt and confirm the action taken.
8 How to Submit a Privacy Request
To exercise any of your CPRA rights, you may submit a verifiable consumer request through the following channels:
- Email: info@supremeluxe.com — include "CPRA Privacy Request" in the subject line
- Authorized Agent: You may designate an authorized agent to submit a request on your behalf, subject to identity verification
Verification Process
- We will verify your identity before processing any request
- Verification may require confirmation of your name, email address, and order history
- We will not discriminate against you for exercising your rights
Response Timelines
| Request Type | Response Timeline |
|---|---|
| Acknowledgment of Request | Within 10 business days |
| Substantive Response | Within 45 calendar days |
| Extension (if required) | Up to an additional 45 days (with notice) |
9 Non-Discrimination Policy
Supreme Jewelry will not discriminate against you for exercising any of your CPRA privacy rights. This means we will not:
We Will Always
- Honor your privacy requests in good faith
- Maintain the same quality of service regardless of your choices
- Provide equal access to all products and collections
- Respond to requests within the required timeframe
We Will Never
- Deny goods or services based on privacy choices
- Charge different prices for exercising your rights
- Provide a different level of service quality
- Suggest that you will receive inferior treatment
10 Data Retention Under CPRA
Supreme Jewelry retains personal information only for as long as reasonably necessary to fulfill the purposes outlined in this notice. Retention periods are determined by:
- The nature and sensitivity of the personal information
- Legal, tax, and regulatory retention obligations
- Active business relationships and ongoing transactions
- Dispute resolution and enforcement requirements
Upon expiry of the applicable retention period, personal information is securely deleted, anonymized, or rendered non-identifiable in accordance with industry best practices.
11 Children's Privacy
Supreme Jewelry does not knowingly collect, sell, or share the personal information of individuals under the age of 16 without affirmative authorization, in compliance with CPRA provisions protecting minors.
If you are a parent or guardian and believe your child has provided personal information to Supreme Jewelry, please contact us immediately at info@supremeluxe.com and we will take prompt corrective action.
12 Updates to This CPRA Notice
Supreme Jewelry reserves the right to update this CPRA Notice at any time to reflect changes in applicable law, regulatory guidance, or our data practices.
All updates will be published on this page with a revised effective date. We encourage California residents to review this notice periodically to stay informed of their rights and our practices.
13 Contact & Privacy Inquiries
For all CPRA-related requests, questions, or concerns, please reach out to our Privacy Team:
- Company: Supreme Jewelry
- Website: supremeluxe.com
- Email: info@supremeluxe.com
- Subject Line: CPRA Privacy Request
